DSI Graphics

Get the Flash Player to see this player.

What is a Vehicle Wrap?

E-mail Print PDF

Vehicle Wraps are a cost effective method to get a company's marketing message across to an estimated 70,000 viewers per month by utilizing a vehicle as an advertising piece.

The process is as follows. Typically the customer would meet with one of our professional designers at a design studio to discuss the marketing objective or personalization goals for the vehicle. Once our designer has extrapolated the "vision," the design process begins.


Kiss FM VW Bug

KBNA Scion

Designing a vehicle wrap could be as easy as using our stock images, or creating a custom wrap which could entail hours of art time. A good design will impact the overall success of a vehicle wrap.

Once designed and approved, the vehicle wrap will then be sent to production.  The design will be printed , 3M IJ180C o These films are proven to hold ink, print well and conform to the vehicle without damaging the painted surface.

Sometimes, if the job requires it, a special "perforated window film" will be used to legally cover windows.

From production, the vehicle will be in the pre-install, or "prep," phase. At this point we may debadge the vehicle, which entails removing emblems that could interfere with the installer's ability to make a wrap look like paint. We may ask the customer if it's okay to remove some items to help achieve that painted look. This is preferred in most cases. The vehicle will then be cleaned to the point that it is almost sterile. It is important that the customer tell us if there are any areas on the vehicle that have been damaged or the original manufacturer's paint job has been compromised.

Now it's time for the install. Customers can rest assured that Display Services, Inc installer will certainly perform the install correctly. Our professional installer will take a map of the vehicle's design, or a proof from The Bad Wrap™ design system, and lay out the full-size graphics for the vehicle. Once the placement is assured, the application process will start. The time of install will vary depending on the type of vehicle and the amount of film needed to complete the job.

When it's time to pick up a fully wrapped vehicle from our installation warehouse, customers are encouraged to do a complete walkaround and point out any areas that may be of concern. A vehicle wrap starts out as a big "sticker" and there are industry tolerances for some wrinkles and or crinkling.Customers should ensure that they discuss what is acceptable with our installation professional prior to starting the work.

Rudy's

WET Lounge Expedition

Spectrum Imaging