• 8 Sheet Billboard •

*  Offers versatility for short-term seasonal and regional campaigns.
* Generates brand awareness and is ideal for new product/service introductions.
* Stimulates sales near point-of-purchase locations.
* Targets pedestrians as well as motorists.
* Penetrates neighborhoods and pinpoints demographic and socio-economic areas.
* Provides efficiencies to media plans by lowering cost per thousand impressions.

• 30 Sheet Billboard •

* Reaches a captive, upscale suburban commuter in addition to lunch-time patrons, shoppers and business professionals.
* Offers "face-to-face" impact in TrainCard, on platforms, in waiting areas, and in high traffic corridors.
* Delivers messages in an uncluttered, visually stimulating environment.
* Provides impressions in upscale areas often unreached by traditional out-of-home displays.

• Bulliten Billboard •

*  Rotating delivers high frequency at each location.
* Reach builds as the bulletin is moved to different locations.
* Provides continuity of an advertising message throughout the year.
* Sustains name and image awareness.

Permanent Bulletin:
* Delivers high frequency.
* Builds reach over an extended period of time.
* Assures dominance in selected areas.

Extensions:
* Extensions break the boundary of a bulletin's standard rectangular dimensions and improve viewer attention.
* They can extend five and one-half feet on the top, two feet on the sides and one foot on the bottom.
* Some locations have unique extension requirements. Consult with your account executive before producing artwork.